2020
New Mexico Wine Education Conference

February 24 - 25, 2020

Mesilla, NM

About the conference

The 2020 New Mexico Wine Education Conference offers a rich menu of educational seminars and workshops as well as fun and flavorful networking and social activities. This year’s conference theme will focus on Sales & Marketing, featuring speakers from across the country and New Mexico who will share their knowledge and expertise on a variety of topics.

Our 2020 Conference will take place in one of New Mexico’s oldest wine growing regions, in the heard of Old Mesilla just up the road from Las Cruces. Be sure to set aside time to visit the local wineries along Highway 28, enjoy the hot red and green chile, or schedule a side trip to America’s newest National Park, White Sands, just a 45 minute drive away. The New Mexico Wine staff is here to help guide you to the best food, drink, hotels and attractions in the area. We hope to see all of you in Old Mesilla.

Speakers

The industry's Top leaders

Dr. Gill Giese

New Mexico State University

Mark Chien

Oregon State University

Seth Gardenswartz

Blackgarden Law

Kristelle Siarza

Siarza Social Digital

Eglantine Chauffour

Bucher Vaslin North America

Ed Rice

Affinity Creative

Derek Groff

Moss Adams LLP

Luke Holcombe

Scott Labs

Steven Harrison

Vino Shippers

Brad Mayer

Precept Wine

John Giannini

VESTA

Josh King

Consultant

Conference Schedule

Note: Schedule subject to change

All address are directly below the agenda

Monday, February 24th

7:30 A - 9:00 A

The Fountain Theater

Registration and Breakfast

9:00 A - 9:15 A

The Fountain Theater

Welcome & Introductions

Jesse Padberg & Chris Goblet

New Mexico Wine

9:15 A - 10:30 A

The Fountain Theater

State of the Industry

New Mexico Wine Board & Staff

Move to The Blue Door Venue for the remainder of the conference

11:00 A - 11:50 A

The Blue Door

Marketing & Brand Development: Part 1

Seth Gardenswartz

Blackgarden Law

High & Dry Wine Growing

Mark Chien

Oregon State University

12:00 P - 12:50 P

The Blue Door

Building your Direct to Consumer Sales

Steven Harrison 

Vino Shippers

Increasing Shelf Life

Luke Holcombe

Scott Labs

1:00 P - 2:30 P

Lunch

Lunch on your own & Networking

2:30 P - 3:30 P

The Blue Door

7 Legal Traps to Avoid

Seth Gardenswartz & Candice Owens

Blackgarden Law

New Mexico Viticulture Update

Dr. Gill Giese

New Mexico State Viticulturist

3:30 P - 4:30 P

The Blue Door

Using Data to Drive Marketing Decisions in Wine

Brad Mayer

Precept 

Winemaking Additives…The Good, The Bad, and The Ugly

John Giannini

VESTA

5:00 P - 7:00 P

Double Eagle

Industry Night
In Partnership with Edible New Mexico Magazine

Tuesday, February 25th

ALL DAY AT THE BLUE DOOR

8:00 A - 9:00 A

Registration

9:00 A - 9:50 A

Building a Regional Wine Industry

Mark Chien

Oregon State University

10:00 A - 10:50 A

Regulatory Landscape – An Insiders View

Steven Harrison

Vino Shippers

Social Media / New Marketing

Kristelle Siarza

Siarza Social Digital

11:00 A - 11:50 A

Brand Development: Part 2

Ed Rice

Affinity Creative

Maximizing Value & Exit Opportunities

Derek Groff

Moss Adams LLP

12:00 P - 1:00 P

Lunch

Catered by La Posta de Mesilla

1:00 P - 1:50 P

Using the VivaVino brand at your winery

Jason Walker

Monsoon Design 

Building Sales & Distribution

Joshua King

Consultant

2:00 P - 3:00 P

Packaging & Label Design

Ed Rice

Affinity Creative

Eglantine Chauffour

Bucher Vaslin North America

The Fountain Theater


2469 Calle de Guadalupe, 

Mesilla, NM 88046

The Blue Door

 

1750 Calle de Mercado, 

Las Cruces, NM 88005

Double Eagle

 

2355 Calle de Guadalupe, 

Mesilla, NM 88046

Courtyard by Marriott at NMSU

 Run by NMSU students in the HRTM program, this hotel has a great vibe. Rooms and common spaces are modern and pristine. It has a cool lobby bar and outdoor fireplace. It’s in close proximity to Old Mesilla as well as all meeting and event locations.
 
 
(575) 526-1722 

Sponsors

Interested in being a speaker or sponsor?

Email info@nmwine.com

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