2020
New Mexico Wine Education Conference

February 24 - 25, 2020

Las Cruces & Mesilla, NM

About the conference

The 2020 New Mexico Wine Education Conference offers a rich menu of educational seminars and workshops as well as fun and flavorful networking and social activities. This year’s conference theme will focus on Sales & Marketing, featuring speakers from across the country and New Mexico who will share their knowledge and expertise on a variety of topics.

Our 2020 Conference will take place in one of New Mexico’s oldest wine growing regions, in the heard of Old Mesilla just up the road from Las Cruces. Be sure to set aside time to visit the local wineries along Highway 28, enjoy the hot red and green chile, or schedule a side trip to America’s newest National Park, White Sands, just a 45 minute drive away. The New Mexico Wine staff is here to help guide you to the best food, drink, hotels and attractions in the area. We hope to see all of you in Old Mesilla.

Speakers

The industry's Top leaders

Dr. Gill Giese

New Mexico State University

Mark Chien

Oregon State University

Seth Gardenswartz

Blackgarden Law

Kristelle Siarza

Siarza Social Digital

Ed Rice

Affinity Creative

Derek Groff

Moss Adams LLP

Luke Holcombe

Scott Labs

Conference Schedule

Note: Schedule subject to change

Monday, February 24th

7:30 A - 9:00 A

Registration and Breakfast

9:00 A - 9:15 A

Welcome & Introductions

Jesse Padberg & Chris Goblet

New Mexico Wine

9:15 A - 10:30 A

State of the Industry

New Mexico Wine Board & Staff

11:00 A - 11:50 A

Brand Development: Part 1

Seth Gardenswartz

Blackgarden Law

High & Dry Wine Growing

Mark Chien

Oregon State University

12:00 P - 12:50 P

Building your Direct to Consumer Sales

Steven Harrison 

Vino Shippers

Increasing Shelf Life

Luke Holcombe

Scott Labs

1:00 P - 2:30 P

Lunch

Exhibitor Introductions & Networking

2:30 P - 3:30 P

Trademark & Patent Law

Seth Gardenswartz

Blackgarden Law

New Mexico Viticulture Update

Dr. Gill Giese

New Mexico State Viticulturist

3:30 P - 4:30 P

Packaging & Label Design

Ed Rice

Affinity Creative

TBD

5:30 P - 7:30 P

Reception

Tuesday, February 25th

8:00 A - 9:00 A

Registration

9:00 A - 9:50 A

Building a Regional Wine Industry

Mark Chien

Oregon State University

10:00 A - 10:50 A

Brand Development: Part 2

Ed Rice

Affinity Creative

Social Media / New Marketing

Kristelle Siarza

Siarza Social Digital

11:00 A - 11:50 A

Ship Compliance

Steven Harrison

Vino Shippers

Maximizing Value & Exit Opportunities

Derek Groff

Moss Adams LLP

12:00 P - 1:00 P

Lunch

1:00 P - 1:50 P

Using the VivaVino brand at your winery

Jason Walker

Monsoon Design 

Building Sales & Distribution

2:00 P - 3:00 P

Using Data to Drive Marketing Decisions in Wine

Brad Mayer

Precept 

TBD

John Giannini

VESTA

Courtyard by Marriott at NMSU

 Run by NMSU students in the HRTM program, this hotel has a great vibe. Rooms and common spaces are modern and pristine. It has a cool lobby bar and outdoor fireplace. It’s in close proximity to Old Mesilla as well as all meeting and event locations.

Rate of $109 a night  for a room with 1 King or 2 Queens.  

 
Or call  at mention the room block name NM Wine Group.
(575) 526-1722

Sponsors

Interested in being a speaker or sponsor?

Email info@nmwine.com

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